We buy Gold and Precious Metals

100% direct redemption without deposit - immediate payment by bank transfer or Qonto

In September, sell your watches, jewelry and precious metals at ALLU and enjoy 5% additional on our buyback offer

We buy Gold and Precious Metals

100% direct redemption without deposit-sale
Immediate payment by bank transfer or Qonto

In September, sell your watches, jewelry and precious metals at ALLU and enjoy 5% additional on our buyback offer

PassPlaza Popup store
PassPlaza Popup store

ALLU at the Passy Plaza shopping center!

ALLU, your expert in buying luxury items, is proud to announce the opening of its new pop-up purchasing office at the Passy Plaza shopping center from October 2 to 14. Take advantage of this opportunity to quickly sell your second-hand luxury items for immediate payment. To celebrate the event, we are offering additional 10% on our buyback offer. Don't miss this opportunity and visit us at our pop-up purchasing office located on the ground floor of the shopping center. We are open Monday to Saturday from 11 a.m. to 7 p.m.

Faubourg Saint-Honore

Passy Plaza

Price of Gold and Precious Metals

The price of gold is on the rise, which means that your gold jewellery, coins or bars could be worth more than before. Selling your gold at ALLU can be an opportunity to take advantage of this trend, with immediate payment for your items. Contact us now to learn more about selling your gold items at ALLU and maximizing your investment.

What our customers say about us

Prisca KsgPrisca Ksg
10:02 31 Aug 23
J’ai bien été reçu par Mme Chen qui a pris le temps de m’expliquer le prix qu’elle me proposait . Le professionnalisme est au rendez vous . Je ne regrette pas d’avoir apporté mon sac à ALLU !!
09:56 23 Aug 23
J'ai beaucoup apprécié mon expérience chez Allu c'est la deuxième fois que je viens. Equipe très sympathique et professionnelle!Ils acceptent tous les articles même abîmé!Je recommande fortement si comme moi vous voulez vous débarasser de vos ancien articles de luxe.
Goran StanajicGoran Stanajic
07:10 18 Aug 23
Excellent experience, a great welcome in a very friendly setting. Pauline is incredibly efficient! I would use your services again.
Helene SophieHelene Sophie
10:19 09 Aug 23
Very very good welcome with a very professional exchange and in line with my expectations. Professionalism, beauty of the offices, clarity of the explanations don't hesitate for your beautiful pieces! To push their doors they are super efficient A big thank you 🤩
Julien SerfatyJulien Serfaty
13:51 17 Jul 23
Lili a été très accueillante et réactive pour acheter ma montre évaluée deux semaines plus tôt par son collègue Pierre très professionnel dans sa démarche d’estimation.Bravo !
Guillaume HousselGuillaume Houssel
11:35 12 Jul 23
Exceptional buyback service! I recently called on Pierre for buyback service and was absolutely delighted with his professionalism and efficiency. From the first contact, I was pleasantly surprised by his sympathy and his ability to understand my needs. I highly recommend this buyout service to anyone looking for a competent and caring professional. Do not hesitate to contact Pierre for all your needs in redemption matter. You will not be disappointed !
sheikh diasssheikh diass
10:37 28 Apr 23
Quality customer service with real product and market expertise. The sale is clear and instantaneous. A real guarantee of confidence for people who wish to sell their luxury products with complete peace of mind.
Clement FrecheinClement Frechein
16:08 25 Apr 23
Very welcoming, smiling and above all transparent regarding the purchase of your property. Koga is very thorough and explains to you why the buyout is at this price. I recommend.
Zeynep BudakZeynep Budak
11:33 17 Mar 23
I really recommend!!! Very good listening, the welcome is pleasant. If you want to resell your items it's really well organized and fast for the payment. Thanks to Pierre 🙏🏻🙏🏻🙏🏻
Ingrid KIngrid K
14:16 01 Feb 23
Very well received by Pierre, very good expertise & secure transaction! A lot of professionalism and seriousness, which is very appreciable! Thanks again! I recommend to 100%
Anne ManiquantAnne Maniquant
18:37 26 Jan 23
Serious and efficient company I recommend 100%Very nice welcome and well located in Paris. Very quick response on whatsapp to get an appointment for the recovery of my Chanel bagWe were received by Pierre who took the time to examine everything and offer us a good price. (moreover I had the chance to obtain an instant transfer) The whole team is very professional, thank you!
Thomas VareillesThomas Vareilles
10:45 19 Jan 23
I was received in January 2023 by Mr. Pierre for the evaluation of several of my properties. Very warm welcome from Mr. Pierre.ALLU is a serious and trustworthy house.Advice and quality assessment.I recommend.
Patryk KieszekPatryk Kieszek
17:13 01 Dec 22
Great service and attention to every detail. I was received by Mr Pierre. I recommend to 100% 🙂
Lan NgocLan Ngoc
13:12 21 Nov 22
Very professional and high quality service, I am really satisfied with the transactions and expertise. I thank Pierre for his efficiency! I highly recommend Allu who perfectly met my expectations to sell my luxury items quickly and safely. Zoe
18:33 08 Nov 22
Experts Pierre and Koga are very professional; Secure, fast transactions and interesting estimates. I recommend Allu.
Nicholas DuboisNicholas Dubois
16:46 31 Aug 22
Very good contact, appointment during the day. Pierre extremely professional and sale in stride at a very good price. I recommend 100 %
Paola DahanPaola Dahan
11:47 06 Aug 22
Very welcoming, punctual, professional and serious. Purchase on site and very fast money transfer. I highly recommend!
dounia fadlallahdounia fadlallah
14:15 28 Jul 22
I was very happy to collaborate with nanboya, the estimates are very fast and therefore the closing of the sale too; moreover Pierre the person who took care of my articles was very courteous from the beginning to the end which remains appreciable. In short, I will strongly recommend Nanboya around me for their reliability.
peggy charlerypeggy charlery
23:23 15 Jun 22
I am happy to have collaborated with you. Your team is serious, reliable and very efficient. It is with great pleasure that I would recommend you to my friends and family. Special dedication to Pierre who is very competent, wonderful, welcoming, kind and above all attentive. Thank you again and look forward to seeing you again for other expertise.
Sally SarmientoSally Sarmiento
13:24 14 Jun 22
Thank you very much for this first experience of estimating and selling my items with Pierre. He is professional in this field and I will surely come back. I really liked their service and discretion. The welcome at the top and fast transaction.
19:36 24 Dec 21
時計 を 売却 する ため に ご 利用 さ せ て いただき まし た。 事務 は は パリ の ラグジュアリー ブランド 並ぶ 並ぶ 通り 通り に 、 事務所 内 に は アーティスト の の 作品 展示 さ さ れ 、 まるで 画廊 に に 来 いる の よう よう な なでし た。 事前 に メール の やり取り 概ね 概ね の 価格 を 知ら さ れ て の 訪問 訪問 ので 、 スムーズ 流れ で で 進ん 行き 行き まし た し て て 頂い 頂い 方 も 非常 非常 に 親切 、 、 、 大変 満足 な 取引 と なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なりた。 ☆ 5 ★ ★ 4 つに た た 理由 は 時計 の の 使用 により により 、 見積 より より 金額 下がっ た 為。 あくまで あくまで 個人 な 感情。。 機会 機会 あれ ば ば 、 また 利用 し たい と 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思いありがとうございました。
23:42 25 Nov 21

ALLU buys back your luxury items in small and large quantities


ALLU buys back your luxury items in small or large quantities. We can come to your home or you can come to our purchasing office at 3 rue du Faubourg Saint Honoré, Paris 8th.
ALLU pays immediately by bank transfer and the money arrives in your bank account within 24 to 48 hours.

The luxury items we buy back

We can redeem a wide range of luxury items such as watches, bags, jewelry or clothing.

Selling luxury items at ALLU is the fastest way to declutter.

ALLU Direct Purchase

We buy your items immediately by bank transfer and the money arrives in your bank account within 48 hours. Not fast enough ? Instant payment is available for Qonto account owners!

Welcome to Allu for the sale of Gold and Precious Metals

We buy gold in all forms, from jewelry and accessories to coins and bars.Visit us to sell your gold and precious metals.

We buy Gold and Precious Metals in all forms

Contact us to request a free evaluation

  • Twisted or broken gold

    We buy even in poor condition

  • single earring

    We buy even if the pair is missing

  • Large amount of gold

    We can buy in large quantities

  • Works of art and antiques

    Cured gold can be purchased in any form

Not sure if what you have is Gold?

We'll give you a free valuation of your items when you visit our buying office!
Allu calculates the purchase amount based on the purity and weight of the metal as well as the design of the gemstone and the merchandise in general.

Rating points

High quality diamonds and rubies are encrusted on this gold based product. The reviewer had no objections to the design and quality. If all items are rated as high quality, the price increases accordingly.

Reference price for the purchase of gold and precious metals

Type of Gold and Precious Metals

Necklaces, rings, bracelets, earrings, nuggets, ingots, works of art, industrial metals, ornaments...



* We can buy even if the gold is deformed, unmarked and some accessories are missing.



* We can buy even if the silverware is blackened, deformed, unmarked and some accessories are missing.


PT600 PT500
60% / 50%

We can buy even if the platinum is blackened, deformed and some accessories are missing.

White gold

White Gold refers to a mixed metal of Gold and Palladium.

75%OR+25% (PD)
58.5%OR+41.5% (PD)

We can buy even if the white gold is deformed, unmarked and some accessories are missing.

Why choose Allu?

Fair purchase price

Specialized knowledge, an in-depth understanding of market prices and a multitude of sales channels not available to other companies allow us to obtain fair prices.

Variety of purchase methods

We offer in-store, door-to-door and delivery services to meet your needs.

No additional costs

We offer free valuation and quote services.

#1 Customer Satisfaction

We are honoured to be the number 1 in customer satisfaction in Japan.

Guaranteed confidentiality

Each store has an individual purchasing room for more privacy and Japanese hospitality to make customers feel at home.

Immediate payment

We pay immediately by bank transfer and Qonto.

Who are we ?

Founded in 2016 in Japan, the brand ALLU Since then, ALLU has become an international reference for purchasing second-hand luxury items. A country recognized throughout the world for its many experts in the authentication of luxury items, it is thanks to this Japanese heritage that we now want to apply this philosophy in France by allowing you to resell your luxury items to us from the best way possible.


Founded in Japan



Stores in 17 countries




Customer satisfaction in Japan

*Based on research by Nihon Nouritsu kyokai in 2018

Why ALLU has a strong purchasing power?

ALLU has built its own circular ecosystem , we buy luxury items from our local customers and sell them through our global sales platform.

It is for this reason that we can buy back your items:


Contact us to make an appointment or if you have any questions about
of our services. We are open Monday to Saturday from 11 a.m. to 7 p.m.

allu paris office


Visit our Allu buying office to enjoy a private selling experience.

Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.

Visit us in our purchasing office and meet one of our experts.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.


This service allows you to sell from home with complete freedom and simplicity.

Contact us via WhatsApp to make an appointment at your home.

Our expert comes to your home to estimate your luxury items.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

*This service is exclusively offered in Paris and in the Hauts-de-Seine department (92)


Take advantage of a remote assessment, from your home and at no cost.

Contact us via WhatsApp to arrange collection of your luxury items.

If you do not live in Paris or prefer our delivery service. Allu covers the shipping costs. We organise the collection of your luxury items with the help of our partner DHL. This service allows you to track the delivery and insure your items up to €1,000. Contact us if the value of your items is over 1,000€

Our team assesses your items and makes you an offer. If you accept it, you get immediately paid by bank transfer. If you do not accept the offer, we will send the items back to you free of charge.

We aim to be a value design company which offers services that change the lives of our customers, allowing them to realize their dreams and meet their expectations.

We are committed to supporting our clients throughout their life journey. As potential buyers, we await your interest in our services.

To sell