Allu buys gold and precious metals in all forms:
coins, jewelry, ingots… at competitive prices!

Immediate purchase by appointment only - payment on site by bank transfer or Qonto

Allu buys gold and precious metals in all forms:
coins, jewelry, ingots…
at competitive prices!

Immediate purchase by appointment only - payment on site by bank transfer or Qonto

We buy gold at competitive prices

Gold buying price today

K24€55K12€23
K23€51K10€22
K22€51K9€19
K21.6€50K8€15
K20€46K5€7
K18€42K18WG€42
K14€31K14WG€31
K24€55
K23€51
K22€51
K21.6€50
K20€46
K18€42
K14€31
K12€23
K10€22
K9€19
K8€15
K5€7
K18WG€42
K14WG€31

*EUR/Gram

*Source: nanboya.com

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Find ALLU in Paris - Sell your luxury items in our different offices

ALLU purchasing office in Saint-Placide Paris

  • In Saint-Placide Paris 6th, purchasing office open Monday to Friday from 11 a.m. to 6 p.m. by appointment only, at 73 Rue de Vaugirard.

Pop-up purchasing office

  • At Passy Plaza in the 16th arrondissement of Paris until 29 June, open Monday to Saturday from 11am to 1pm and from 2pm to 7pm.

Take advantage of this opportunity to quickly sell your new and second-hand luxury items for immediate payment.
We are offering additional 10% on our buyback offer. Don’t miss this opportunity and make an appointment at one of our purchasing offices Passy Plaza or Saint-Placide.

Faubourg Saint-Honore

3 rue du Faubourg Saint-Honoré, 75008 Paris

Faubourg Saint-Honore

Open Monday to Friday from 10am to 8pm and Saturday from 11am to 7pm by appointment only

Saint-Placide

73 rue de Vaugirard, 75006 Paris

Montparnassre office

Open Monday to Friday from 10am to 6pm by appointment only

Paris2024_OlyEmbleme

ALLU remains open during the Olympic Games!

During this period of sporting competition we are delighted to announce that ALLU remains open to meet all your needs. Here's what that means for you:

  • Availability : Our opening hours remain the same throughout the Olympic Games. You can count on us to be available and provide you with the services you are accustomed to.
  • Purchasing luxury items: Our purchasing processes are continuing as normal. We are at your disposal for your purchases of luxury items: handbags, watches, jewelry, gold and precious metals, etc.
  • Heartwarming welcome : Despite the hustle and bustle around the Paris Olympic Games, we are committed to maintaining a warm and personalized welcome for each of our customers.
  • Nationalities and Banking Restrictions : Although our redemption service is accessible to most nationalities, some may still encounter banking problems. Therefore, we are unfortunately unable to purchase from customers of nationalities listed on

Price of Gold and Precious Metals

*Source: Bullionvault

The price of gold is on the rise, which means that your gold jewellery, coins or bars could be worth more than before. Selling your gold at ALLU can be an opportunity to take advantage of this trend, with immediate payment for your items. Contact us now to learn more about selling your gold items at ALLU and maximizing your investment.

What are the opinions of our customers? 

Emmanuelle de VriesEmmanuelle de Vries
13:27 24 Jun 24
Efficient and serious. THANKS
Audrey GrisardAudrey Grisard
12:23 12 Jun 24
Great experience, I would definitely do it again.
Marc FlandinMarc Flandin
11:20 10 Jun 24
Serious house
Martine GarrigueMartine Garrigue
09:53 10 Jun 24
I recommend Allu with whom I sold my jewelry twice. Serious house and I was quickly credited.
makangila nadiamakangila nadia
13:41 08 Jun 24
Very welcoming, very friendly, very attentive, very professional, I highly recommend!
Camilia MALEGECamilia MALEGE
09:38 03 Jun 24
Warm welcome, very professional analysis and very fair price offer, everything was smooth and fast, it was a pleasure to discover this Company, thank you!
Eric BrestecherEric Brestecher
16:41 16 May 24
Reception, analysis of the products sold very professional. Honest and does not attack you to buy your items. And effective transfer within the hour. Well done, I will come back for the sale of other items with confidence. Best regards
Nancy AnaisNancy Anais
08:37 09 Apr 24
It is often difficult to part with a piece of jewelry that reminds us of memories... Thanks to Ksenia, I was able to take my time, think and decide to part with it. Thank you for your kindness and professionalism. See you soon
Christopher DominguesChristopher Domingues
09:52 06 Apr 24
Everything went very well. Professional and friendly advisor who received me for the evaluation of gold rings. She took the time to explain everything (market and valuation) and I am very happy with it. I recommend
Ik MesIk Mes
19:47 02 Apr 24
Thanks to ALLU who made us very welcome and especially MR Pierre GOURINE. I have sold bags on several occasions and the transaction went very well each time. Payment by instant transfer or standard transfer without worries!! You can go there with your eyes closed!!!
Margaux LeborgneMargaux Leborgne
14:45 29 Mar 24
Very nice experience. I will come back to sell other luxury items. The place is very pleasant, the exchange is very friendly, gentle and it is very reassuring. Thanks again to Lili.
Fabrice GambaroFabrice Gambaro
16:37 27 Mar 24
Everything went very well. A very efficient and friendly advisor received me for each of my bags. She took the time and I'm very happy.
Amira TouatitAmira Touatit
16:33 19 Feb 24
Efficiency and speed. Professional team, service is fast and payment is also fast. I would like to thank Lili Chen for her attentiveness and professionalism. I recommend.
BRONER AlainBRONER Alain
14:22 15 Feb 24
Excellent reception, welcoming staff and magnificent offices. Payment made in cash by transfer. Sale at 12 p.m. and on my account at 2 p.m. I will not hesitate to come back for a next sale. Thank you.
I received an attentive and professional welcome, and I was able to sell a watch with complete peace of mind and confidence. Thank you for the impeccable service.
Ludovic JasaronLudovic Jasaron
16:58 01 Dec 23
Excellent service, very fast, premium welcome, and advisors who are truly experts in the many categories of luxury items. The purchase of items is done in complete transparency and with contractual supervision. I highly recommend it, I have already been with them several times.
A.ZA.Z
14:56 30 Nov 23
Excellent welcome. I was taken care of very well in their magnificent premises in Saint-Honoré. I highly recommend 🙂
LauraLaura
12:55 30 Nov 23
A first successful experience. Advice, expertise and follow-up were perfect during this first appointment. I also note the quality of their professionalism and their efficiency for the purpose of our visit. Thanks to Pierre. Nothing to complain about really. I highly recommend.
ARNALDO BILL ANDRADEARNALDO BILL ANDRADE
16:26 09 Nov 23
Exceptional hospitality service, I highly recommend. They are really very professional. Kind regards
Diana MDiana M
1:30 p.m. 07 Nov 23
Very warm welcome with a very professional exchange and in line with my expectations. Very nice experience and super quick buyout. A big thank you to Pierre!
Joachim BrownJoachim Brown
11:46 26 Sep 23
ALLU is located in very beautiful premises in Faubourg Saint-Honoré. Attentive and available staff. I strongly advise you for the rapid purchase of your luxury items.
Mkz ZMkz Z
11:01 06 Sep 23
Thank you again for the welcome, superb expertise, I recommend without problem. Thanks again to Pierre who took the time to accompany me well.
Prisca KsgPrisca Ksg
10:02 31 Aug 23
I was well received by Ms. Chen who took the time to explain to me the price she was offering me. Professionalism is there. I don't regret bringing my bag to ALLU!!
FaustinaFaustina
09:56 23 Aug 23
I really enjoyed my experience at Allu, this is the second time I have come. Very friendly and professional team! They accept all items even damaged! I highly recommend if like me you want to get rid of your old luxury items.
Goran StanajicGoran Stanajic
07:10 18 Aug 23
Excellent experience, a great welcome in a very friendly setting. Pauline is incredibly efficient! I would use your services again.
Helene SophieHelene Sophie
10:19 09 Aug 23
Very very good welcome with a very professional exchange and in line with my expectations. Professionalism, beauty of the offices, clarity of the explanations don't hesitate for your beautiful pieces! To push their doors they are super efficient A big thank you 🤩
Julien SerfatyJulien Serfaty
13:51 17 Jul 23
Lili was very welcoming and responsive in purchasing my watch, which had been evaluated two weeks earlier by her colleague Pierre, who was very professional in his estimation process. Well done!
Guillaume HousselGuillaume Houssel
11:35 12 Jul 23
Exceptional buyback service! I recently called on Pierre for buyback service and was absolutely delighted with his professionalism and efficiency. From the first contact, I was pleasantly surprised by his sympathy and his ability to understand my needs. I highly recommend this buyout service to anyone looking for a competent and caring professional. Do not hesitate to contact Pierre for all your needs in redemption matter. You will not be disappointed !
sheikh diasssheikh diass
10:37 28 Apr 23
Quality customer service with real product and market expertise. The sale is clear and instantaneous. A real guarantee of confidence for people who wish to sell their luxury products with complete peace of mind.
Clement FrecheinClement Frechein
16:08 25 Apr 23
Very welcoming, smiling and above all transparent regarding the purchase of your property. Koga is very thorough and explains to you why the buyout is at this price. I recommend.
Zeynep BudakZeynep Budak
11:33 17 Mar 23
I really recommend!!! Very good listening, the welcome is pleasant. If you want to resell your items it's really well organized and fast for the payment. Thanks to Pierre 🙏🏻🙏🏻🙏🏻
Ingrid KIngrid K
14:16 01 Feb 23
Very well received by Pierre, very good expertise & secure transaction! A lot of professionalism and seriousness, which is very appreciable! Thanks again! I recommend to 100%
Anne ManiquantAnne Maniquant
18:37 26 Jan 23
Serious and efficient company I recommend 100%Very nice welcome and well located in Paris. Very quick response on whatsapp to get an appointment for the recovery of my Chanel bagWe were received by Pierre who took the time to examine everything and offer us a good price. (moreover I had the chance to obtain an instant transfer) The whole team is very professional, thank you!
Thomas VareillesThomas Vareilles
10:45 19 Jan 23
I was received in January 2023 by Mr. Pierre for the evaluation of several of my properties. Very warm welcome from Mr. Pierre.ALLU is a serious and trustworthy house.Advice and quality assessment.I recommend.
Patryk KieszekPatryk Kieszek
17:13 01 Dec 22
Great service and attention to every detail. I was received by Mr Pierre. I recommend to 100% 🙂
Lan NgocLan Ngoc
13:12 21 Nov 22
Very professional and high quality service, I am really satisfied with the transactions and expertise. I thank Pierre for his efficiency! I highly recommend Allu who perfectly met my expectations to sell my luxury items quickly and safely. Zoe
VALETTE PIPEVALETTE PIPE
18:33 08 Nov 22
Experts Pierre and Koga are very professional; Secure, fast transactions and interesting estimates. I recommend Allu.
Nicholas DuboisNicholas Dubois
16:46 31 Aug 22
Very good contact, appointment during the day. Pierre extremely professional and sale in stride at a very good price. I recommend 100 %
Paola DahanPaola Dahan
11:47 06 Aug 22
Very welcoming, punctual, professional and serious. Purchase on site and very fast money transfer. I highly recommend!
dounia fadlallahdounia fadlallah
14:15 28 Jul 22
I was very happy to collaborate with nanboya, the estimates are very fast and therefore the closing of the sale too; moreover Pierre the person who took care of my articles was very courteous from the beginning to the end which remains appreciable. In short, I will strongly recommend Nanboya around me for their reliability.
peggy charlerypeggy charlery
23:23 15 Jun 22
I am happy to have collaborated with you. Your team is serious, reliable and very efficient. It is with great pleasure that I would recommend you to my friends and family. Special dedication to Pierre who is very competent, wonderful, welcoming, kind and above all attentive. Thank you again and look forward to seeing you again for other expertise.
Sally SarmientoSally Sarmiento
13:24 14 Jun 22
Thank you very much for this first experience of estimating and selling my items with Pierre. He is professional in this field and I will surely come back. I really liked their service and discretion. The welcome at the top and fast transaction.
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We buy Gold and Precious Metals in all forms

We buy gold in all forms, from jewelry and accessories to coins and bars. Contact us to sell your luxury items, your gold and your precious metals.
We buy gold and precious metals in all forms
  • Twisted or broken gold 

    We buy even in poor condition all types of gold and precious metals (white gold, platinum, etc.) 

  • single earring 

    We buy even if the pair is missing

  • Large quantity of gold and precious metals at the best price

    We buy in small and large quantities

  • Work of art and antiques

    Processed gold can be purchased in any form (jewelry, accessories, coins and bars)​

Frequently Asked Questions

What is the redemption price of gold? 
ALLU invites you to consult the current repurchase prices per gram of gold. Follow gold and precious metals prices to get the best deals. For more details, see our table “ Gold and Precious Metals Prices " below.
What is the price of a gram of gold?
Do you want to know the purchase price of gold today? At ALLU Paris, we offer you the most competitive rates to resell your gold, whatever its form and condition. For more information, see our “Type of Gold and Precious Metals” table below.

Type of Gold and Precious Metals

Necklaces, rings, bracelets, earrings, nuggets, ingots, works of art, industrial metals, ornaments...

Gold

PURITY
%
K24
999.9
99.9%
K22
916
91.6%
K21.6
900
90.0%
K20
835
83.5%
K18
750
75.0%
K14
585
58.5%
K12
500
50.0%
K10
417
41.7%
K9
375
37.5%

* We can buy even if the gold is deformed, unmarked and some accessories are missing.

Money

PURITY
%
SV1000
100%
SV950
95.0%
SV925
92.5%
SV900
90.0%
SV800
80.0%

* We can buy even if the silverware is blackened, deformed, unmarked and some accessories are missing.

Platinum

PURITY PT/PM
%
PT1000
100%
PT950
95.0%
PT900
90.0%
PT850
85.0%
PT750
75.0%
PT650
65.0%
PT600 PT500
60% / 50%

*We can purchase even if the platinum is blackened, deformed and some accessories are missing.

White gold

White Gold refers to a mixed metal of Gold and Palladium.

PURITY
%
K18WG
75%OR+25% (PD)
K14WG
58.5%OR+41.5% (PD)

*We can purchase even if the white gold is distorted, unmarked and some accessories are missing.

Do not hesitate to contact us contact now to learn more about selling your gold items at ALLU. Resell your gold in all its forms with complete confidence with ALLU Paris!
Who buys gold best?
ALLU offers you the best conditions for repurchasing your gold. Thanks to our expertise and transparency, we ensure accurate valuations and fair prices based on current market prices for gold and precious metals. If you are looking to sell your gold with confidence and get a suitable offer, ALLU is your best choice. Contact us today for direct redemption and immediate payment. ALLU buys your luxury items and accessories: bags, watches, jewelry, gold objects and others precious metals. ALLU buys your items in small and large quantities in Paris in its offices Saint-Placide or Saint-Honoré. Take appointment today in one of our purchasing offices! ALLU buys back your gold even in poor condition and your precious metals (white gold, platinum, etc.).
How to value gold at Allu?
DISCOVER HOW WE TEST FOR GOLD
Measuring Gold Purity with the Touchstone Test

The “touchstone test,” or “touch test,” is a traditional method used to determine the purity of gold. The process involves rubbing the gold object against a black touchstone, leaving a trace of gold on the stone. Then, various acids of known concentrations are applied tracely. The reaction of the acid with the trace of gold indicates the purity of the gold.

Evaluation of the carat of gold with the density test

The “density test” or “dip test” is a method used to determine the density or carat of gold. The machine used to perform this test is often called a "densitometer" or a "carat tester." This device measures the density of gold by comparing the weight of the gold object in air with its weight when submerged in water. Using the principles of fluid physics, the tester calculates the volume of the gold object and thus determines its density, which then allows its carat to be deduced.

The luxury items we buy back

We can redeem a wide range of luxury items such as watches, bags, jewelry or clothing.

ALLU buys back your luxury items in small and large quantities

luxury bags
luxury rings

REDEMPTION OF ALL CATEGORIES WITHOUT LIMIT OF QUANTITY OR PRICE

ALLU buys your luxury items: Rolex watches, Cartier jewelry, Hermès bags, all carat gold & many others. Find us in our purchasing offices at 3 rue du Faubourg Saint-Honoré 75008 or 73 rue de Vaugirard 75006.

HOW TO SELL?

Contact us to make an appointment or if you have any questions about our services. We are open Monday to Friday from 10 a.m. to 8 p.m. and Saturday from 11 a.m. to 7 p.m.
allu paris office

SALE IN OUR PURCHASING OFFICE*

We would be delighted to welcome you by appointment from Monday to Saturday, from 11 a.m. to 7 p.m.

Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.

Visit us in our purchasing office and meet one of our experts.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

*Although you can come without an appointment, please note that unfortunately we cannot guarantee the immediate availability of one of our experts.

SALE AT YOUR HOME**

This service allows you to sell from home with complete freedom and simplicity.

Contact us via WhatsApp to make an appointment at your home.

Our expert comes to your home to estimate your luxury items.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

**This service is exclusively offered in Paris and in the Hauts-de-Seine department (92)

SELL BY POST

Take advantage of a remote assessment, from your home and at no cost.

Contact us via WhatsApp to arrange collection of your luxury items.

If you do not live in Paris or prefer our delivery service. Allu covers the shipping costs. We organise the collection of your luxury items with the help of our partner DHL. This service allows you to track the delivery and insure your items up to €1,000. Contact us if the value of your items is over 1,000€

Our team assesses your items and makes you an offer. If you accept it, you get immediately paid by bank transfer. If you do not accept the offer, we will send the items back to you free of charge.

ALLU FR office

SALE IN OUR PURCHASING OFFICE*

We would be delighted to receive you by appointment from Monday to Friday from 10 a.m. to 8 p.m. and Saturday from 11 a.m. to 7 p.m. at 3 rue du Faubourg Saint Honoré, Paris 8th.

Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.

Visit us in our purchasing office and meet one of our experts.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

*Although you can come without an appointment, please note that unfortunately we cannot guarantee the immediate availability of one of our experts.

Sell At Home FR

SALE AT YOUR HOME**

This service allows you to sell from home with complete freedom and simplicity.

Contact us via WhatsApp to make an appointment at your home.

Our expert comes to your home to estimate your luxury items.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

**This service is exclusively offered in Paris and in the Hauts-de-Seine department (92)

Why choose Allu?

Fair purchase price

Specialized knowledge, an in-depth understanding of market prices and a multitude of sales channels not available to other companies allow us to obtain fair prices.

Variety of purchase methods

We offer in-store and door-to-door services to meet your needs.

No additional costs

We offer free valuation and quote services.

#1 Customer Satisfaction

We are honoured to be the number 1 in customer satisfaction in Japan.

Guaranteed confidentiality

Each store has an individual purchasing room for more privacy and Japanese hospitality to make customers feel at home.

Immediate payment

We pay immediately by bank transfer and Qonto.

Why choose Allu?

Fair purchase price

Specialized knowledge, an in-depth understanding of market prices and a multitude of sales channels not available to other companies allow us to obtain fair prices.

Variety of purchase methods

We offer in-store, door-to-door and delivery services to meet your needs.

No additional costs

We offer free valuation and quote services.

#1 Customer Satisfaction

We are honoured to be the number 1 in customer satisfaction in Japan.

Guaranteed confidentiality

Each store has an individual purchasing room for more privacy and Japanese hospitality to make customers feel at home.

Immediate payment

We pay immediately by bank transfer and Qonto.

Who are we ?

Founded in 2011 in Japan, the brand ALLU Since then, ALLU has become an international reference for purchasing second-hand luxury items. A country recognized throughout the world for its many experts in the authentication of luxury items, it is thanks to this Japanese heritage that we now want to apply this philosophy in France by allowing you to resell your luxury items to us from the best way possible.
Founded in Japan

2011

Founded in Japan

Overall

165+

Stores in 17 countries

Employees

100+

Value Designer

At ALLU, we are committed to providing exceptional service for the acquisition and valuation of second-hand luxury items. Our mission is to be a reliable partner for our customers, supporting them every step of the way to meet their specific needs. Our goal is to enable our customers to realize their desires and satisfy their expectations by offering them a rapid watch buyback service. Rolex, bags Hermes , Cartier jewelry, accessories Louis Vuitton, gold and precious metals… at the most suitable price.


Why choose ALLU? As passionate players in the luxury second-hand market, we stand out through our commitment to creating an exceptional customer experience. We are dedicated to offering the fairest price for your luxury items, ensuring an accurate and transparent valuation. We look forward to arousing your interest in our services and supporting you in discovering this unique approach in the world of reselling luxury items and gold (necklaces, rings, bracelets, bars, coins and many more). 'others).


Our services include:

  • Purchase of luxury items and jewelry, bars, carats, gold coins or other precious metals
  • Personalized support at each stage of the transaction
  • Full transparency and competitive pricing based on current market prices

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