We buy your luxury watches

100% direct redemption without deposit - immediate payment by bank transfer or Qonto

En juin, vendez vos articles de luxe chez ALLU Saint-Placide ou chez ALLU Passy Plaza et profitez de 10% additional on our buyback offer

We buy Luxury Watches

100% direct redemption without deposit-sale
Immediate payment by bank transfer or Qonto

En juin, vendez vos articles de luxe chez ALLU Saint-Placide ou chez ALLU Passy Plaza et profitez de 10% additional on our buyback offer

Turn your comfort into added value!

Take advantage of our home collection service by courier for your bags and accessories worth more than €1,000.

In July, benefit from an additional €100 on our buyback offer by using this exclusive service.

Service exclusively available in Île-de-France.

Special Christmas Offer

Sell a cumulative total of more than 2,000 euros worth of luxury items at ALLU and receive a 50 euro illicado gift card.

Offer valid from December 1 to 27, 2023​

Special Christmas Offer

Sell a cumulative total of more than 2,000 euros worth of luxury items at ALLU and receive a 50 euro illicado gift card.

Offer valid from December 1 to 27, 2023​

passy praza event
passy praza event

ALLU IN Saint-Placide (Paris 6th) AND
AT THE PASSY PLAZA SHOPPING CENTER (Paris 16th)

Montparnassre office

Opening of a new ALLU purchasing office in Saint-Placide Paris 

  • In Saint-Placide, Paris 6th arrondissement, a new buying office is open Monday to Friday from 11am to 6pm by appointment only, at 73 Rue de Vaugirard.

Pop-up purchasing office

  • At Passy Plaza in the 16th arrondissement of Paris until 29 June, open Monday to Saturday from 11am to 1pm and from 2pm to 7pm.

Take advantage of this opportunity to quickly sell your new and second-hand luxury items for immediate payment.
We are offering additional 10% on our buyback offer. Don’t miss this opportunity and make an appointment at one of our purchasing offices Passy Plaza or Saint-Placide.

Faubourg Saint-Honore

Passy Plaza

Saint-Placide

Montparnassre office

What our customers say about us

Nancy AnaisNancy Anais
08:37 09 Apr 24
It is often difficult to part with a piece of jewelry that reminds us of memories... Thanks to Ksenia, I was able to take my time, think and decide to part with it. Thank you for your kindness and professionalism. See you soon
Christopher DominguesChristopher Domingues
09:52 06 Apr 24
Everything went very well. Professional and friendly advisor who received me for the evaluation of gold rings. She took the time to explain everything (market and valuation) and I am very happy with it. I recommend
Ik MesIk Mes
19:47 02 Apr 24
Thanks to ALLU who made us very welcome and especially MR Pierre GOURINE. I have sold bags on several occasions and the transaction went very well each time. Payment by instant transfer or standard transfer without worries!! You can go there with your eyes closed!!!
Margaux LeborgneMargaux Leborgne
14:45 29 Mar 24
Very nice experience. I will come back to sell other luxury items. The place is very pleasant, the exchange is very friendly, gentle and it is very reassuring. Thanks again to Lili.
Fabrice GambaroFabrice Gambaro
16:37 27 Mar 24
Everything went very well. A very efficient and friendly advisor received me for each of my bags. She took the time and I'm very happy.
Amira TouatitAmira Touatit
16:33 19 Feb 24
Efficiency and speed. Professional team, service is fast and payment is also fast. I would like to thank Lili Chen for her attentiveness and professionalism. I recommend.
BRONER AlainBRONER Alain
14:22 15 Feb 24
Excellent reception, welcoming staff and magnificent offices. Payment made in cash by transfer. Sale at 12 p.m. and on my account at 2 p.m. I will not hesitate to come back for a next sale. Thank you.
I received an attentive and professional welcome, and I was able to sell a watch with complete peace of mind and confidence. Thank you for the impeccable service.
Ludovic JasaronLudovic Jasaron
16:58 01 Dec 23
Excellent service, very fast, premium welcome, and advisors who are truly experts in the many categories of luxury items. The purchase of items is done in complete transparency and with contractual supervision. I highly recommend it, I have already been with them several times.
A.ZA.Z
14:56 30 Nov 23
Excellent welcome. I was taken care of very well in their magnificent premises in Saint-Honoré. I highly recommend 🙂
LauraLaura
12:55 30 Nov 23
A first successful experience. Advice, expertise and follow-up were perfect during this first appointment. I also note the quality of their professionalism and their efficiency for the purpose of our visit. Thanks to Pierre. Nothing to complain about really. I highly recommend.
ARNALDO BILL ANDRADEARNALDO BILL ANDRADE
16:26 09 Nov 23
Exceptional hospitality service, I highly recommend. They are really very professional. Kind regards
Diana MDiana M
1:30 p.m. 07 Nov 23
Very warm welcome with a very professional exchange and in line with my expectations. Very nice experience and super quick buyout. A big thank you to Pierre!
Joachim BrownJoachim Brown
11:46 26 Sep 23
ALLU is located in very beautiful premises in Faubourg Saint-Honoré. Attentive and available staff. I strongly advise you for the rapid purchase of your luxury items.
Mkz ZMkz Z
11:01 06 Sep 23
Thank you again for the welcome, superb expertise, I recommend without problem. Thanks again to Pierre who took the time to accompany me well.
Prisca KsgPrisca Ksg
10:02 31 Aug 23
I was well received by Ms. Chen who took the time to explain to me the price she was offering me. Professionalism is there. I don't regret bringing my bag to ALLU!!
FaustinaFaustina
09:56 23 Aug 23
I really enjoyed my experience at Allu, this is the second time I have come. Very friendly and professional team! They accept all items even damaged! I highly recommend if like me you want to get rid of your old luxury items.
Goran StanajicGoran Stanajic
07:10 18 Aug 23
Excellent experience, a great welcome in a very friendly setting. Pauline is incredibly efficient! I would use your services again.
Helene SophieHelene Sophie
10:19 09 Aug 23
Very very good welcome with a very professional exchange and in line with my expectations. Professionalism, beauty of the offices, clarity of the explanations don't hesitate for your beautiful pieces! To push their doors they are super efficient A big thank you 🤩
Julien SerfatyJulien Serfaty
13:51 17 Jul 23
Lili was very welcoming and responsive in purchasing my watch, which had been evaluated two weeks earlier by her colleague Pierre, who was very professional in his estimation process. Well done!
Guillaume HousselGuillaume Houssel
11:35 12 Jul 23
Exceptional buyback service! I recently called on Pierre for buyback service and was absolutely delighted with his professionalism and efficiency. From the first contact, I was pleasantly surprised by his sympathy and his ability to understand my needs. I highly recommend this buyout service to anyone looking for a competent and caring professional. Do not hesitate to contact Pierre for all your needs in redemption matter. You will not be disappointed !
sheikh diasssheikh diass
10:37 28 Apr 23
Quality customer service with real product and market expertise. The sale is clear and instantaneous. A real guarantee of confidence for people who wish to sell their luxury products with complete peace of mind.
Clement FrecheinClement Frechein
16:08 25 Apr 23
Very welcoming, smiling and above all transparent regarding the purchase of your property. Koga is very thorough and explains to you why the buyout is at this price. I recommend.
Zeynep BudakZeynep Budak
11:33 17 Mar 23
I really recommend!!! Very good listening, the welcome is pleasant. If you want to resell your items it's really well organized and fast for the payment. Thanks to Pierre 🙏🏻🙏🏻🙏🏻
Ingrid KIngrid K
14:16 01 Feb 23
Very well received by Pierre, very good expertise & secure transaction! A lot of professionalism and seriousness, which is very appreciable! Thanks again! I recommend to 100%
Anne ManiquantAnne Maniquant
18:37 26 Jan 23
Serious and efficient company I recommend 100%Very nice welcome and well located in Paris. Very quick response on whatsapp to get an appointment for the recovery of my Chanel bagWe were received by Pierre who took the time to examine everything and offer us a good price. (moreover I had the chance to obtain an instant transfer) The whole team is very professional, thank you!
Thomas VareillesThomas Vareilles
10:45 19 Jan 23
I was received in January 2023 by Mr. Pierre for the evaluation of several of my properties. Very warm welcome from Mr. Pierre.ALLU is a serious and trustworthy house.Advice and quality assessment.I recommend.
Patryk KieszekPatryk Kieszek
17:13 01 Dec 22
Great service and attention to every detail. I was received by Mr Pierre. I recommend to 100% 🙂
Lan NgocLan Ngoc
13:12 21 Nov 22
Very professional and high quality service, I am really satisfied with the transactions and expertise. I thank Pierre for his efficiency! I highly recommend Allu who perfectly met my expectations to sell my luxury items quickly and safely. Zoe
VALETTE PIPEVALETTE PIPE
18:33 08 Nov 22
Experts Pierre and Koga are very professional; Secure, fast transactions and interesting estimates. I recommend Allu.
Nicholas DuboisNicholas Dubois
16:46 31 Aug 22
Very good contact, appointment during the day. Pierre extremely professional and sale in stride at a very good price. I recommend 100 %
Paola DahanPaola Dahan
11:47 06 Aug 22
Very welcoming, punctual, professional and serious. Purchase on site and very fast money transfer. I highly recommend!
dounia fadlallahdounia fadlallah
14:15 28 Jul 22
I was very happy to collaborate with nanboya, the estimates are very fast and therefore the closing of the sale too; moreover Pierre the person who took care of my articles was very courteous from the beginning to the end which remains appreciable. In short, I will strongly recommend Nanboya around me for their reliability.
peggy charlerypeggy charlery
23:23 15 Jun 22
I am happy to have collaborated with you. Your team is serious, reliable and very efficient. It is with great pleasure that I would recommend you to my friends and family. Special dedication to Pierre who is very competent, wonderful, welcoming, kind and above all attentive. Thank you again and look forward to seeing you again for other expertise.
Sally SarmientoSally Sarmiento
13:24 14 Jun 22
Thank you very much for this first experience of estimating and selling my items with Pierre. He is professional in this field and I will surely come back. I really liked their service and discretion. The welcome at the top and fast transaction.
須田稔須田稔
19:36 24 Dec 21
時計 を 売却 する ため に ご 利用 さ せ て いただき まし た。 事務 は は パリ の ラグジュアリー ブランド 並ぶ 並ぶ 通り 通り に 、 事務所 内 に は アーティスト の の 作品 展示 さ さ れ 、 まるで 画廊 に に 来 いる の よう よう な なでし た。 事前 に メール の やり取り 概ね 概ね の 価格 を 知ら さ れ て の 訪問 訪問 ので 、 スムーズ 流れ で で 進ん 行き 行き まし た し て て 頂い 頂い 方 も 非常 非常 に 親切 、 、 、 大変 満足 な 取引 と なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なりた。 ☆ 5 ★ ★ 4 つに た た 理由 は 時計 の の 使用 により により 、 見積 より より 金額 下がっ た 為。 あくまで あくまで 個人 な 感情。。 機会 機会 あれ ば ば 、 また 利用 し たい と 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思いありがとうございました。
COCONUTCOCONUT
23:42 25 Nov 21
とても感じのよい接客、信頼を寄せるお店です。
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The luxury items we buy back

We can redeem a wide range of luxury items such as watches, bags, jewelry or clothing.

ALLU buys back your luxury items in small and large quantities

ALLU France Bulk Purchasing 1
ALLU France Bulk Purchasing 2

WITHOUT QUANTITY LIMIT
WITHOUT PRICE LIMIT

ALLU buys back your luxury items in small or large quantities. We can come to your home or you can come to our purchasing office at 3 rue du Faubourg Saint Honoré, Paris 8th.
ALLU pays immediately by bank transfer and the money arrives in your bank account within 24 to 48 hours.

Your watch is in poor condition?

Don't worry, we can buy it back from Allu!

Visit us to sell your watches from Rolex, Audemars Piguet, Omega or other luxury brands.

Cracked

Possible to sell

Oxidized

Possible to sell

striped

Possible to sell

stained

Possible to sell

Without warranty

Possible to sell

Selling luxury items at ALLU is the fastest way to declutter.

ALLU Direct Purchase

We buy your items immediately by bank transfer and the money arrives in your bank account within 48 hours. Not fast enough ? Instant payment is available for Qonto account owners!

We buy your luxury watches

At ALLU PARIS, we specialize in the acquisition of luxury items, particularly in the field of high-end watches. Sell all your luxury watches with complete peace of mind. 

Professional excellence at Allu Paris

Opting for a professional of our stature in this sector has multiple advantages.

Fast and supervised process

Every step, from evaluating your luxury watches to receiving payment, is closely monitored to ensure your satisfaction.

Expert Reviews

Our luxury watch buyback service guarantees an on-site evaluation by our experts, with detailed explanations for each proposal.

Personalized service

Each request is handled with care, providing a unique sales experience tailored to your specific needs.

Fast and supervised process

Every step, from evaluating your luxury watches to receiving payment, is closely monitored to ensure your satisfaction.

Expert Reviews

Our luxury watch buyback service guarantees an on-site evaluation by our experts, with detailed explanations for each proposal.

Personalized service

Each request is handled with care, providing a unique sales experience tailored to your specific needs.

Confidentiality, security…
Our commitment to you

Using our services to sell your luxury watch means that we undertake to keep your personal information confidential, during and after the sales process with us. Sell with complete peace of mind!

Confidentiality, security…
Our commitment to you

Using our services to sell your luxury watch means that we undertake to keep your personal information confidential, during and after the sales process with us. Sell with complete peace of mind!

The luxury watch buyback process

If you want to sell your watch with us, all you need to do is:

Point #1

Contact Allu Paris

Contact us via our “sell” widget to start the conversation with our experts via WhatsApp.

Item #2

Book your appointment

Schedule a meeting in our Paris office for a quick sale and instant payment for your luxury watch. 

Item #3

Useful documents to bring to your appointment

Remember to come with your luxury watch(s) accompanied by their original box and document attesting to its authenticity if possible. Identity document, proof of address as well as RIB are the other documents that will be requested from you in order to quickly and correctly complete the transaction to sell your watch. 

Item #4

On the day, a realization of the price estimate of your luxury watch

After making an appointment, on the day our expert will carry out an evaluation of your luxury watch and offer you a price based on market news but also the condition of your watch and its market value.

Frequently Asked Questions

“sell a watch”, “sell a luxury watch”, “resell a watch”… It is essential to understand how the buyout process works at ALLU Paris, but above all, to have lots of answers to your questions that you may have!

As we indicated above, to sell your luxury watch you must carry out an initial contact one of our experts on Whatsapp. You have the choice in clicking on the green widget named " Sell " or from the home page, select the red button with the words “sell an item”. You will be taken directly to a new discussion and will be put in contact with a luxury watch specialist from ALLU Paris.

We have no particular predilection in terms of acceptance or refusal. We accept all luxury watches.

To sell your luxury watch in the best conditions in our purchasing office, we advise you to bring:

  • The original packaging of your watch, with box, authenticity paper (highly recommended but optional if you do not have them);
  • your RIB;
  • your proof of address ;
  • your ID ;

At ALLU Paris, our experts will take care of the valuation of your luxury watch in our purchasing office located in Paris. You have two ways to receive payment following the sale of your luxury watch: the transfer or through Qonto, an instant transaction depending on the amount.

The transaction, from reception to finalization, takes usually between 30 minutes and 1 hour.

No need to track the status of a sale because in our purchasing office in Paris, the sale is immediate.

Welcome to Allu for selling Luxury Watches

We accept watches in all states. Whether they are new, worn or badly damaged and other stores have refused to buy them from you.

Our purchase prices

Indicative prices for watches in perfect working order, without scratches, oxidation marks, signs of wear, with box and papers.

HOW TO SELL?

Contact us to make an appointment or if you have any questions about
of our services. We are open Monday to Saturday from 11 a.m. to 7 p.m.

allu paris office

SALE IN OUR PURCHASING OFFICE*

We would be delighted to welcome you by appointment from Monday to Saturday, from 11 a.m. to 7 p.m.

Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.

Visit us in our purchasing office and meet one of our experts.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

*Although you can come without an appointment, please note that unfortunately we cannot guarantee the immediate availability of one of our experts.

SALE AT YOUR HOME**

This service allows you to sell from home with complete freedom and simplicity.

Contact us via WhatsApp to make an appointment at your home.

Our expert comes to your home to estimate your luxury items.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

**This service is exclusively offered in Paris and in the Hauts-de-Seine department (92)

SELL BY POST

Take advantage of a remote assessment, from your home and at no cost.

Contact us via WhatsApp to arrange collection of your luxury items.

If you do not live in Paris or prefer our delivery service. Allu covers the shipping costs. We organise the collection of your luxury items with the help of our partner DHL. This service allows you to track the delivery and insure your items up to €1,000. Contact us if the value of your items is over 1,000€

Our team assesses your items and makes you an offer. If you accept it, you get immediately paid by bank transfer. If you do not accept the offer, we will send the items back to you free of charge.

ALLU FR office

SALE IN OUR PURCHASING OFFICE*

We would be delighted to welcome you by appointment from Monday to Saturday, from 11 a.m. to 7 p.m.

Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.

Visit us in our purchasing office and meet one of our experts.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

*Although you can come without an appointment, please note that unfortunately we cannot guarantee the immediate availability of one of our experts.

Sell At Home FR

SALE AT YOUR HOME**

This service allows you to sell from home with complete freedom and simplicity.

Contact us via WhatsApp to make an appointment at your home.

Our expert comes to your home to estimate your luxury items.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.

**This service is exclusively offered in Paris and in the Hauts-de-Seine department (92)

Why choose Allu?

Fair purchase price

Specialized knowledge, an in-depth understanding of market prices and a multitude of sales channels not available to other companies allow us to obtain fair prices.

Variety of purchase methods

We offer in-store, door-to-door and delivery services to meet your needs.

No additional costs

We offer free valuation and quote services.

#1 Customer Satisfaction

We are honoured to be the number 1 in customer satisfaction in Japan.

Guaranteed confidentiality

Each store has an individual purchasing room for more privacy and Japanese hospitality to make customers feel at home.

Immediate payment

We pay immediately by bank transfer and Qonto.

Who are we ?

Founded in 2016 in Japan, the brand ALLU Since then, ALLU has become an international reference for purchasing second-hand luxury items. A country recognized throughout the world for its many experts in the authentication of luxury items, it is thanks to this Japanese heritage that we now want to apply this philosophy in France by allowing you to resell your luxury items to us from the best way possible.

2011

Founded in Japan

Overall

165+

Stores in 17 countries

850+

Employees

#1

Customer satisfaction in Japan

*Based on research by Nihon Nouritsu kyokai in 2018

Examples of brands we purchase

AUDEMARS PIGUET

This prestigious brand has been dedicated to the craftsmanship of luxury watches since its founding in 1875. The iconic Royal Oak collection is one of the Swiss watchmaker's most famous and prestigious watches.
This prestigious brand has been dedicated to the craftsmanship of luxury watches since its foundation in 1875. The emblematic Royal Oak collection is one of the most famous and prestigious watches from the Swiss watchmaker.

VACHERON CONSTANTIN

The oldest watchmaker in the world still in activity. Their watches are very exclusive since they only produce a limited number of pieces. One of their most famous models is the Patrimony.
The oldest watchmaker in the world still in activity. Their watches are very exclusive since they only produce a limited number of pieces. One of their most famous models is the Patrimony.

OMEGA

This brand is known for its timeless designs and the amazing performance of these watches. It is an Omega watch that was worn during man's first steps on the moon in 1969. The most famous watch is the Speedmaster.
This brand is known for its timeless designs and the amazing performance of these watches. It is an Omega watch that was worn during man's first steps on the moon in 1969. The most famous watch is the Speedmaster.

ROLEX

The Geneva manufacture is synonymous with luxury watches. Rolex is the largest manufacturer of certified Swiss-made chronometers and offers famous models such as the Submariner, Daytona and President.
The Geneva manufacture is synonymous with luxury watches. Rolex is the largest manufacturer of certified Swiss-made chronometers and offers famous models such as the Submariner, Daytona and President.

PATEK PHILIPPE

This brand is the last independent family watch manufacturer to remain in Geneva. All of their watches are produced by a master craftsman and their most popular model is the Nautilus.
This brand is the last independent family watch manufacturer to remain in Geneva. All of their watches are produced by a master craftsman and their most popular model is the Nautilus.

CARTIER

This Parisian company is one of the most prestigious jewelry and watchmakers. Known and present throughout the world, some of its flagship and most popular models are the Santos, Tonneau, Tank and Cloche.
This Parisian company is one of the most prestigious jewelers and watchmakers. Known and present all over the world, some of its flagship and most popular models are the Santos, Tonneau, Tank and Cloche.

BREGUET

Founded in 1775, Breguet is one of the oldest watch manufacturers in the world and also the inventor of the wristwatch. Its most notable collection is the Navy.
Founded in 1775, Breguet is one of the oldest watch manufacturers in the world and also the inventor of the wristwatch. Its most notable collection is the Navy.

A. LANGE & SÖHNE

Mystery and elegance distinguish this brand from others. Goyard bags are known for their quality and prestige, with the Anjou and the Artois being their most popular choices.
Mystery and elegance distinguish this brand from others. Goyard bags are known for their quality and prestige, with Anjou and Artois being their most popular choices.

FRANCK MULLER

A brand linked to both boldness and creativity, it is known for its ultra-complicated timepieces and unique designs. Some of its most popular models are Secret Hours and Casablanca.
A brand linked to both audacity and creativity, it is known for its ultra-complicated timepieces and unique designs. Some of his most popular models are the Secret Hours and Casablanca.

PORTHOLE

Coach bags combine high quality materials with chic designs. The American brand offers a simple style and great know-how. The Tabby and Rogue are some of their most popular models.
Coach bags combine high quality materials with chic designs. The American brand offers a simple style and great know-how. The Tabby and Rogue are some of their most popular models.

IWC

This company was founded by combining Swiss watchmaking tradition with American production techniques. IWC makes some of the best watches on the market like the Portugieser, Ingenieur and Aquatimer collections.
This company was founded by combining Swiss watchmaking tradition with American production techniques. IWC makes some of the best watches on the market like the Portugieser, Ingenieur and Aquatimer collections.

BREITLING

This Swiss luxury watch manufacturer is known for making technical and highly accurate chronographs for aviators. Some of its most famous models are the Navitimer, Chronomat and Superocean.
This Swiss luxury watch manufacturer is known for making technical and highly accurate chronographs for aviators. Some of its most famous models are the Navitimer, Chronomat and Superocean.

And many others

Why ALLU has a strong purchasing power?

ALLU has built its own circular ecosystem , we buy luxury items from our local customers and sell them through our global sales platform.

It is for this reason that we can buy back your items:

Our company is committed to the acquisition and valorization of second-hand luxury items, thus aiming to offer a second life to your luxury items. We aspire to be a partner in our customers' journey, supporting them every step of the way to meet their specific needs. Our goal is to enable our customers to realize their desires and satisfy their expectations by offering them a rapid repurchase service for watches, bags, jewelry, accessories, etc.

As players in the luxury second-hand market, we are driven by a passion for creating an exceptional customer experience. We look forward to arousing your interest in our services and supporting you in discovering this unique approach in the world of reselling second-hand luxury items.