We buy Rolexes

Contact us by WhatsApp to sell your luxury items


Contact us to make an appointment or if you have any questions about
of our services. We are open Monday to Saturday from 11 a.m. to 7 p.m.

allu paris office


Visit our Allu buying office to enjoy a private selling experience.

Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.

Visit us in our purchasing office and meet one of our experts.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.


This service allows you to sell from home with complete freedom and simplicity.

Contact us via WhatsApp to make an appointment at your home.

Our expert comes to your home to estimate your luxury items.

Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.


Take advantage of a remote assessment, from your home and at no cost.

Contact us via WhatsApp to arrange collection of your luxury items.

If you do not live in Paris or prefer our delivery service. Allu covers the shipping costs. We organise the collection of your luxury items with the help of our partner DHL. This service allows you to track the delivery and insure your items up to €1,000. Contact us if the value of your items is over 1,000€

Our team assesses your items and makes you an offer. If you accept it, you get immediately paid by bank transfer. If you do not accept the offer, we will send the items back to you free of charge.

Prisca KsgPrisca Ksg
10:02 31 Aug 23
I was well received by Ms. Chen who took the time to explain to me the price she was offering me. Professionalism is there. I don't regret bringing my bag to ALLU!!
09:56 23 Aug 23
I really enjoyed my experience at Allu, this is the second time I have come. Very friendly and professional team! They accept all items even damaged! I highly recommend if like me you want to get rid of your old luxury items.
Goran StanajicGoran Stanajic
07:10 18 Aug 23
Excellent experience, a great welcome in a very friendly setting. Pauline is incredibly efficient! I would use your services again.
Helene SophieHelene Sophie
10:19 09 Aug 23
Very very good welcome with a very professional exchange and in line with my expectations. Professionalism, beauty of the offices, clarity of the explanations don't hesitate for your beautiful pieces! To push their doors they are super efficient A big thank you 🤩
Julien SerfatyJulien Serfaty
13:51 17 Jul 23
Lili was very welcoming and responsive in purchasing my watch, which had been evaluated two weeks earlier by her colleague Pierre, who was very professional in his estimation process. Well done!
Guillaume HousselGuillaume Houssel
11:35 12 Jul 23
Exceptional buyback service! I recently called on Pierre for buyback service and was absolutely delighted with his professionalism and efficiency. From the first contact, I was pleasantly surprised by his sympathy and his ability to understand my needs. I highly recommend this buyout service to anyone looking for a competent and caring professional. Do not hesitate to contact Pierre for all your needs in redemption matter. You will not be disappointed !
sheikh diasssheikh diass
10:37 28 Apr 23
Quality customer service with real product and market expertise. The sale is clear and instantaneous. A real guarantee of confidence for people who wish to sell their luxury products with complete peace of mind.
Clement FrecheinClement Frechein
16:08 25 Apr 23
Very welcoming, smiling and above all transparent regarding the purchase of your property. Koga is very thorough and explains to you why the buyout is at this price. I recommend.
Zeynep BudakZeynep Budak
11:33 17 Mar 23
I really recommend!!! Very good listening, the welcome is pleasant. If you want to resell your items it's really well organized and fast for the payment. Thanks to Pierre 🙏🏻🙏🏻🙏🏻
Ingrid KIngrid K
14:16 01 Feb 23
Very well received by Pierre, very good expertise & secure transaction! A lot of professionalism and seriousness, which is very appreciable! Thanks again! I recommend to 100%
Anne ManiquantAnne Maniquant
18:37 26 Jan 23
Serious and efficient company I recommend 100%Very nice welcome and well located in Paris. Very quick response on whatsapp to get an appointment for the recovery of my Chanel bagWe were received by Pierre who took the time to examine everything and offer us a good price. (moreover I had the chance to obtain an instant transfer) The whole team is very professional, thank you!
Thomas VareillesThomas Vareilles
10:45 19 Jan 23
I was received in January 2023 by Mr. Pierre for the evaluation of several of my properties. Very warm welcome from Mr. Pierre.ALLU is a serious and trustworthy house.Advice and quality assessment.I recommend.
Patryk KieszekPatryk Kieszek
17:13 01 Dec 22
Great service and attention to every detail. I was received by Mr Pierre. I recommend to 100% 🙂
Lan NgocLan Ngoc
13:12 21 Nov 22
Very professional and high quality service, I am really satisfied with the transactions and expertise. I thank Pierre for his efficiency! I highly recommend Allu who perfectly met my expectations to sell my luxury items quickly and safely. Zoe
18:33 08 Nov 22
Experts Pierre and Koga are very professional; Secure, fast transactions and interesting estimates. I recommend Allu.
Nicholas DuboisNicholas Dubois
16:46 31 Aug 22
Very good contact, appointment during the day. Pierre extremely professional and sale in stride at a very good price. I recommend 100 %
Paola DahanPaola Dahan
11:47 06 Aug 22
Very welcoming, punctual, professional and serious. Purchase on site and very fast money transfer. I highly recommend!
dounia fadlallahdounia fadlallah
14:15 28 Jul 22
I was very happy to collaborate with nanboya, the estimates are very fast and therefore the closing of the sale too; moreover Pierre the person who took care of my articles was very courteous from the beginning to the end which remains appreciable. In short, I will strongly recommend Nanboya around me for their reliability.
peggy charlerypeggy charlery
23:23 15 Jun 22
I am happy to have collaborated with you. Your team is serious, reliable and very efficient. It is with great pleasure that I would recommend you to my friends and family. Special dedication to Pierre who is very competent, wonderful, welcoming, kind and above all attentive. Thank you again and look forward to seeing you again for other expertise.
Sally SarmientoSally Sarmiento
13:24 14 Jun 22
Thank you very much for this first experience of estimating and selling my items with Pierre. He is professional in this field and I will surely come back. I really liked their service and discretion. The welcome at the top and fast transaction.
19:36 24 Dec 21
時計 を 売却 する ため に ご 利用 さ せ て いただき まし た。 事務 は は パリ の ラグジュアリー ブランド 並ぶ 並ぶ 通り 通り に 、 事務所 内 に は アーティスト の の 作品 展示 さ さ れ 、 まるで 画廊 に に 来 いる の よう よう な なでし た。 事前 に メール の やり取り 概ね 概ね の 価格 を 知ら さ れ て の 訪問 訪問 ので 、 スムーズ 流れ で で 進ん 行き 行き まし た し て て 頂い 頂い 方 も 非常 非常 に 親切 、 、 、 大変 満足 な 取引 と なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なりた。 ☆ 5 ★ ★ 4 つに た た 理由 は 時計 の の 使用 により により 、 見積 より より 金額 下がっ た 為。 あくまで あくまで 個人 な 感情。。 機会 機会 あれ ば ば 、 また 利用 し たい と 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思いありがとうございました。
23:42 25 Nov 21

Our redemption prices - ROLEX

Purchase price €27,300

Rolex Cosmograph Daytona 116500LN SS AT White Dial A Rank

Buying price
18,200 €

Rolex Daytona 16520 SS AT black dial AB rank

Buying price
4,300 €

Rolex Daytona 116523NR SS x YG AT yellow shell dial AB rank

Buying price
5,200 €

Rolex Explorer II 16570 SS AT black dial AB rank

Buying price
8,450 €

Rolex Submariner 16613 SS x YG AT blue dial AB rank

Buying price
6,500 €

Rolex Submariner 14060 SS AT black dial AB rank

Buying price
11,050 €

Rolex Yacht-Master 126622 SS x PT AT Blue Dial A Rank

Buying price
9,750 €

Rolex Yacht-Master 37 268622 SS x PT AT Gray Dial AB Rank

Buying price
10,400 €

Rolex GMT Master II 16710 SS AT Black Dial A Rank

* xxxxxxxxx

Fair price Quick payment

Rolex text tbc

Picture For fast payment

Why choose Allu?

High purchase price

Specialised knowledge, a deep understanding of market prices and a multitude of sales channels not available to other companies allow us to obtain high prices.

Variety of purchase methods

We offer in-store, door-to-door and delivery services to meet your needs.

No additional costs

We offer free valuation and quote services.

#1 Customer Satisfaction

We are honoured to be the number 1 in customer satisfaction in Japan.

Guaranteed confidentiality

Each store has an individual purchasing room for more privacy and Japanese hospitality to make customers feel at home.

Immediate payment

We pay immediately by bank transfer.

Who are we ?

Founded in 2016 in Japan, the brand ALLU Since then, ALLU has become an international reference for purchasing second-hand luxury items. A country recognized throughout the world for its many experts in the authentication of luxury items, it is thanks to this Japanese heritage that we now want to apply this philosophy in France by allowing you to resell your luxury items to us from the best way possible.


Founded in Japan

ALLU worldwild


Stores in 15 countries




Customer satisfaction in Japan*

*Based on research by Nihon Nouritsu kyokai in 2018

The first Rolex buyer in Japan

Among many brands, Rolex enjoys a high reputation and popularity, and is famous as an investment asset.

Especially since 2016, the second-hand recycling market has increased sharply, and even now it is still a luxury watch that is in high demand around the world.

Not only sports models such as Daytona and Submariner, but also Oyster Perpetual, which has become a popular watch with the emergence of the new generation series in 2020, luxurious Day-Date, Sky-Dweller, and other popular watches timeless payment. Datejust is also very valuable, and the transaction price far exceeds the price of Rolex.

If you want to sell your Rolex at a higher price, please visit our ALLU store. Our store has reliable technology, professional vision and knowledge.

The prices of Rolex watches have increased. Now is the time to sell your Rolex.

Product Name
Apr 2020
Nov 2022
Daytona 116506A ice blue dial
67,340 EUR
88,400 EUR
Submariner 114060 black dial
7,579 EUR
7,800 EUR
GMT Master II 116710BLNR black dial
10,400 EUR
12,350 EUR
GMT Master II 126711CHNR black dial
EUR 13.104
16,900 EUR

*The above price is a reference price, and the purchase price will change depending on the condition of the product and the second-hand market price.

Tips for increasing selling prices

You can make an appointment for sale or estimate by WhatsApp, or visit our stores to sell your Rolex watch.


Don't forget to bring the original watch box and accessories.

The more accessories, such as warranty cards, boxes and parts to adjust the bracelet, the higher the purchase price will be. Depending on the model, the purchase price can vary considerably.

Items that have been cleaned have a chance of getting a higher price.

The estimate will be higher in good condition, so regular cleaning is recommended. Wipe off sweat and oil on the watch with a soft cloth to prevent rust. Also, if you have polite certificates, etc., you can bring them to increase the estimate amount.

Sell watches that are no longer in use as soon as possible

In principle, the older the watch, the lower the purchase price. If you're not using it, it's best to sell it before the bargain prices drop.


If the battery runs out or breaks, should I replace it or have it repaired?

Il n’est pas nécessaire de remplacer la pile ou de la réparer, il suffit de la garder telle quelle.
ALLU dispose d’horlogers spécialisés dans l’entretien tel que les réparations et le remplacement de la pile, ce qui permet de réduire le coût de vente pour les clients et de réaliser des achats à prix élevé.

Does ALLU buy personalized watches?

Nous sommes désolés, mais nous n’acceptons pas les montres sur mesure.

I want to sell a brand new Rolex watch. At what percentage of the original price can ALLU buy it?

Le prix d’achat est déterminé en tenant compte de divers facteurs tels que la demande du marché de l’occasion, la nouveauté des biens et l’état des stocks. D’une manière générale, on peut acheter à des prix plus élevés.

If I only have the watch case without accessories, can it be sold?

OKAY. If the watch is in good condition, even if the accessories are not complete, it can be recycled at a high price.

If the watch is gold, will you value it according to the price of gold? Or just the price of the watch?

Selon l’article, nous jugerons correctement de la méthode à utiliser lors de l’achat. Si vous avez des questions, n’hésitez pas à vous rendre directement au magasin, ou utilisez WhatsApp pour estimer le prix.

To sell

Sale in Our buying office

Our office is located 3 minutes from Madeleine and Concorde stations.

To sell

sale at your home

We can come to your home to appraise your new or used luxury items.

Sell at home

Sale by post

We arrange shipping or postage for your items free of charge.

Sell by post