We buy Luxury Watches
100% direct redemption without deposit-sale
Immediate payment by bank transfer or Qonto
In November, sell your luxury items at ALLU and benefit from 10% additional on our buyback offer
ALLU at the Passy Plaza shopping center!
ALLU pop-up shopping office at the Passy Plaza shopping center from November 6 to 18. Take advantage of this opportunity to quickly sell your second-hand luxury items for immediate payment. We are offering additional 10% on our buyback offer during the 10% event. Don't miss this opportunity and visit us at our pop-up purchasing office located on the ground floor of the shopping center. We are open Monday to Saturday from 10 a.m. to 7:30 p.m.
Turn your comfort into added value!
Take advantage of our home collection service by courier for your bags and accessories worth more than €1,000.
In July, benefit from an additional €100 on our buyback offer by using this exclusive service.
Service exclusively available in Île-de-France.
Special Christmas Offer
Sell a cumulative total of more than 2,000 euros worth of luxury items at ALLU and receive a 50 euro illicado gift card.
Offer valid from December 1 to 27, 2023
Special Christmas Offer
Sell a cumulative total of more than 2,000 euros worth of luxury items at ALLU and receive a 50 euro illicado gift card.
Offer valid from December 1 to 27, 2023
What our customers say about us
Exceptional hospitality service, I highly recommend. They are really very professional. Kind regards
Very warm welcome with a very professional exchange and in line with my expectations. Very nice experience and super quick buyout. A big thank you to Pierre!
ALLU is located in very beautiful premises in Faubourg Saint-Honoré. Attentive and available staff. I strongly advise you for the rapid purchase of your luxury items.
Thank you again for the welcome, superb expertise, I recommend without problem. Thanks again to Pierre who took the time to accompany me well.
I was well received by Ms. Chen who took the time to explain to me the price she was offering me. Professionalism is there. I don't regret bringing my bag to ALLU!!
I really enjoyed my experience at Allu, this is the second time I have come. Very friendly and professional team! They accept all items even damaged! I highly recommend if like me you want to get rid of your old luxury items.
Excellent experience, a great welcome in a very friendly setting. Pauline is incredibly efficient! I would use your services again.
Very very good welcome with a very professional exchange and in line with my expectations. Professionalism, beauty of the offices, clarity of the explanations don't hesitate for your beautiful pieces! To push their doors they are super efficient A big thank you 🤩
Lili was very welcoming and responsive in purchasing my watch, which had been evaluated two weeks earlier by her colleague Pierre, who was very professional in his estimation process. Well done!
Exceptional buyback service! I recently called on Pierre for buyback service and was absolutely delighted with his professionalism and efficiency. From the first contact, I was pleasantly surprised by his sympathy and his ability to understand my needs. I highly recommend this buyout service to anyone looking for a competent and caring professional. Do not hesitate to contact Pierre for all your needs in redemption matter. You will not be disappointed !
Quality customer service with real product and market expertise. The sale is clear and instantaneous. A real guarantee of confidence for people who wish to sell their luxury products with complete peace of mind.
Very welcoming, smiling and above all transparent regarding the purchase of your property. Koga is very thorough and explains to you why the buyout is at this price. I recommend.
I really recommend!!! Very good listening, the welcome is pleasant. If you want to resell your items it's really well organized and fast for the payment. Thanks to Pierre 🙏🏻🙏🏻🙏🏻
Very well received by Pierre, very good expertise & secure transaction! A lot of professionalism and seriousness, which is very appreciable! Thanks again! I recommend to 100%
Serious and efficient company I recommend 100%Very nice welcome and well located in Paris. Very quick response on whatsapp to get an appointment for the recovery of my Chanel bagWe were received by Pierre who took the time to examine everything and offer us a good price. (moreover I had the chance to obtain an instant transfer) The whole team is very professional, thank you!
I was received in January 2023 by Mr. Pierre for the evaluation of several of my properties. Very warm welcome from Mr. Pierre.ALLU is a serious and trustworthy house.Advice and quality assessment.I recommend.
Great service and attention to every detail. I was received by Mr Pierre. I recommend to 100% 🙂
Very professional and high quality service, I am really satisfied with the transactions and expertise. I thank Pierre for his efficiency! I highly recommend Allu who perfectly met my expectations to sell my luxury items quickly and safely. Zoe
Experts Pierre and Koga are very professional; Secure, fast transactions and interesting estimates. I recommend Allu.
Very good contact, appointment during the day. Pierre extremely professional and sale in stride at a very good price. I recommend 100 %
Very welcoming, punctual, professional and serious. Purchase on site and very fast money transfer. I highly recommend!
I was very happy to collaborate with nanboya, the estimates are very fast and therefore the closing of the sale too; moreover Pierre the person who took care of my articles was very courteous from the beginning to the end which remains appreciable. In short, I will strongly recommend Nanboya around me for their reliability.
I am happy to have collaborated with you. Your team is serious, reliable and very efficient. It is with great pleasure that I would recommend you to my friends and family. Special dedication to Pierre who is very competent, wonderful, welcoming, kind and above all attentive. Thank you again and look forward to seeing you again for other expertise.
Thank you very much for this first experience of estimating and selling my items with Pierre. He is professional in this field and I will surely come back. I really liked their service and discretion. The welcome at the top and fast transaction.
時計 を 売却 する ため に ご 利用 さ せ て いただき まし た。 事務 は は パリ の ラグジュアリー ブランド 並ぶ 並ぶ 通り 通り に 、 事務所 内 に は アーティスト の の 作品 展示 さ さ れ 、 まるで 画廊 に に 来 いる の よう よう な なでし た。 事前 に メール の やり取り 概ね 概ね の 価格 を 知ら さ れ て の 訪問 訪問 ので 、 スムーズ 流れ で で 進ん 行き 行き まし た し て て 頂い 頂い 方 も 非常 非常 に 親切 、 、 、 大変 満足 な 取引 と なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なり なりた。 ☆ 5 ★ ★ 4 つに た た 理由 は 時計 の の 使用 により により 、 見積 より より 金額 下がっ た 為。 あくまで あくまで 個人 な 感情。。 機会 機会 あれ ば ば 、 また 利用 し たい と 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思い 思いありがとうございました。
ALLU buys back your luxury items in small and large quantities
WITHOUT QUANTITY LIMIT
WITHOUT PRICE LIMIT
ALLU buys back your luxury items in small or large quantities. We can come to your home or you can come to our purchasing office at 3 rue du Faubourg Saint Honoré, Paris 8th.
ALLU pays immediately by bank transfer and the money arrives in your bank account within 24 to 48 hours.
The luxury items we buy back
We can redeem a wide range of luxury items such as watches, bags, jewelry or clothing.









Selling luxury items at ALLU is the fastest way to declutter.
We buy your items immediately by bank transfer and the money arrives in your bank account within 48 hours. Not fast enough ? Instant payment is available for Qonto account owners!
Welcome to Allu for selling Luxury Watches
We accept watches in all states. Whether they are new, worn or badly damaged and other stores have refused to buy them from you.
Your watch is in poor condition?
Don't worry, we can buy it back from Allu!
Visit us to sell your watches from Rolex, Audemars Piguet, Omega or other luxury brands.
Cracked
Redemption possible
Oxidized
Redemption possible
striped
Redemption possible
stained
Redemption possible
Without warranty
Redemption possible
Our purchase prices
Indicative prices for watches in perfect working order, without scratches, oxidation marks, signs of wear, with box and papers.

rolex
Submariner 126610LN
Buying price 13400 €

Omega
Speedmaster 3570.50
Buying price 3300 €

cartier
Panther WSPN0019
Buying price 2500 €

Jaeger Lecoultre
Reverso Wide 270.8.62
Purchase price 3300 €
HOW TO SELL?
Contact us to make an appointment or if you have any questions about
of our services. We are open Monday to Saturday from 11 a.m. to 7 p.m.
SELL IN OUR OFFICE
Visit our Allu buying office to enjoy a private selling experience.
Contact us via WhatsApp to make an appointment at our ALLU Paris purchasing office.
Visit us in our purchasing office and meet one of our experts.
Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.
SALE AT YOUR HOME*
This service allows you to sell from home with complete freedom and simplicity.
Contact us via WhatsApp to make an appointment at your home.
Our expert comes to your home to estimate your luxury items.
Our team assesses your items and makes you an offer. If you accept it, you are immediately paid by bank transfer.
*This service is exclusively offered in Paris and in the Hauts-de-Seine department (92)
SELL BY POST
Take advantage of a remote assessment, from your home and at no cost.
Contact us via WhatsApp to arrange collection of your luxury items.
If you do not live in Paris or prefer our delivery service. Allu covers the shipping costs. We organise the collection of your luxury items with the help of our partner DHL. This service allows you to track the delivery and insure your items up to €1,000. Contact us if the value of your items is over 1,000€
Our team assesses your items and makes you an offer. If you accept it, you get immediately paid by bank transfer. If you do not accept the offer, we will send the items back to you free of charge.
Why choose Allu?
Fair purchase price
Specialized knowledge, an in-depth understanding of market prices and a multitude of sales channels not available to other companies allow us to obtain fair prices.
Variety of purchase methods
We offer in-store, door-to-door and delivery services to meet your needs.
No additional costs
We offer free valuation and quote services.
#1 Customer Satisfaction
We are honoured to be the number 1 in customer satisfaction in Japan.
Guaranteed confidentiality
Each store has an individual purchasing room for more privacy and Japanese hospitality to make customers feel at home.
Immediate payment
We pay immediately by bank transfer and Qonto.
Who are we ?
Founded in 2016 in Japan, the brand ALLU Since then, ALLU has become an international reference for purchasing second-hand luxury items. A country recognized throughout the world for its many experts in the authentication of luxury items, it is thanks to this Japanese heritage that we now want to apply this philosophy in France by allowing you to resell your luxury items to us from the best way possible.
2011
Founded in Japan
165+
Stores in 17 countries
850+
Employees
#1
Customer satisfaction in Japan
*Based on research by Nihon Nouritsu kyokai in 2018
Why ALLU has a strong purchasing power?
ALLU has built its own circular ecosystem , we buy luxury items from our local customers and sell them through our global sales platform.
It is for this reason that we can buy back your items:
- New or second hand
- No quantity limit
- No price limit
Examples of brands we purchase
AUDEMARS PIGUET
VACHERON CONSTANTIN
OMEGA
ROLEX
PATEK PHILIPPE
CARTIER
BREGUET
A. LANGE & SÖHNE
FRANCK MULLER
PORTHOLE
IWC
BREITLING
And many others
Our company is committed to the acquisition and valorization of second-hand luxury items, thus aiming to offer a second life to your luxury items. We aspire to be a partner in our customers' journey, supporting them every step of the way to meet their specific needs. Our goal is to enable our customers to realize their desires and satisfy their expectations by offering them a rapid repurchase service for watches, bags, jewelry, accessories, etc.
As players in the luxury second-hand market, we are driven by a passion for creating an exceptional customer experience. We look forward to arousing your interest in our services and supporting you in discovering this unique approach in the world of reselling second-hand luxury items.